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Many times, when a business first
gets on the Web it misses out on the most effective and least expensive method of Web site
promotion: search engine positioning. Every day there are changes on search engines. You
no longer can simply "submit your site" and expect to witness any results.
When it comes to search engine work, nothing can replace experienced, manual registration
and placement. Search engines are sniffing out automated submissions. Variables are
changing more and more frequently. There are three highly misunderstood terms in the
search engine industry: "submission," "listing," and
"positioning."
"Submission" means nothing. It is equivalent to having someone distribute your
brochures, business cards and flyers from the moon--casting them out to earth at billions
of feet, hoping someone that is interested will see them Submitting a Web site to an
engine. Without verification, submission means nothing.
"Listing" your Web Site is better than submitting. When you are listed, you
verify that your Web site is entered into the database (It takes different lengths of
times for the Search Engine to accept it). A listing also requires monthly maintenance.
Someone must return, on a regular basis, to verify that your Web site continues to remain
in the engine's database. If not, you have to resubmit, verify, document, and then
continue to monitor its status frequently. The engines constantly have to change because
they are growing at a record pace. Most engines and directories have reported receiving
over 10,000 submission requests per day. The larger databases sometimes randomly dump data
due to the high demand and their current limited size capacity. They have become very
strict and picky in Web site submissions. Listing also requires an intelligent decision
regarding the category into which your Web site should be placed. Automated submission
software cannot make human, intelligent decisions about the specific category in which
your Web site belongs. Category selections in large directories such as Yahoo! are diverse
and critical to your Web site representation and professional appearance.
"Positioning" your site is the most desirable and will create the most traffic.
Positioning (a.k.a., search engine optimization) is a complex series of tasks that ensure
that your keywords work and your Web site appears when your target audience performs a
search using those keywords. This requires a specialist like BombayBiz who has
professional tactics & years of experience. Without this experience, Web positioning
can be dangerous. Certain tactics developed for better Web position can cause a given
engine to exclude your URL, so always be sure you work with a professional that knows the
engines and has mastered their individual critique.
If you would prefer to speak to our Sales team for advice and to order over the
phone, please feel free to pick up the phone and call us on +91-22-6312304 ,
+91-22-6323665 , +91-22-6330673 , we would be glad to assist you.
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